House of Wunder

Communication & PR
Showroom
P.R 2.0 & Digital
Brand Consulting

Replica developed the creative concept and strategy for the House of Wunder advertising campaign—encompassing communications, social media, and the launch itself.

The visual approach reflects the brand's contemporary universe through a sophisticated, sensual, and spontaneous aesthetic. Conceived with an editorial sensibility, the campaign moves away from traditional advertising conventions to craft a story defined by emotion, gestures, and the connection between its stars.

Starring Eniko Mihalik and Baptiste Joseph Mayeux, the campaign was photographed by Pablo Sáez under the creative direction of Emilio Saliquet, with styling by Paula Delgado and hair and makeup by Alex Saint. The shoot took place at Brach Madrid, right on the Gran Vía—a setting that reinforces the intimate, elegant character of House of Wunder.

Across various areas of the hotel—from the guest room and terrace to the lounge and dining room—Eniko and Baptiste build a narrative rooted in a sense of shared intimacy, exchanged glances, tension, and subtle gestures. Shared scenes alternate with individual portraits, creating a story that highlights both the connection between the two and the distinct personality and attitude of each protagonist.

The campaign also proposes a progressive aesthetic evolution. The initial images are rooted in a clean, natural beauty—featuring close-ups where the skin plays a pivotal role—before evolving into a more intense, sophisticated, and editorial look. Styling and beauty direction mirror this journey, creating distinct atmospheres in which the pieces take center stage.

In this universe, House of Wunder’s creations integrate organically into every scene. Watches, necklaces, earrings, and bracelets are revealed through close-ups, movements, and subtle gestures that highlight their shapes, textures, and relationship with the skin. Far from being presented as isolated elements, the pieces become part of the story and the attitude of those who wear them.

This same philosophy translates into the visual language through an aesthetic that is raw, honest, imperfect, and emotional. Natural light, film grain, organic camera movements, and a blend of wide shots and close-up details infuse the visuals with realism and sensuality. The narrative is rounded out by editorial content centered on the couple, sensory product imagery, individual portraits, and behind-the-scenes moments that capture the campaign’s more spontaneous side.

The result is a campaign in which fashion, jewelry, watchmaking, and attitude coexist within a single visual narrative, reflecting the essence and universe of House of Wunder: intimate and sophisticated, yet also natural, contemporary, and far removed from excessive perfection.

It is an invitation to discover House of Wunder not only through its pieces but also through the universe, emotions, and attitude that surround them.

House of Wunder

Communication & PR
Showroom
P.R 2.0 & Digital
Brand Consulting

Replica developed the creative concept and strategy for the House of Wunder advertising campaign—encompassing communications, social media, and the launch itself.

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A Global Agency for Outstanding Brands

Replica is a lifestyle communication agency specialized in creating brand value, for brands and consume products. A horizontal concept of creative and communication services, that mixes know-how about the world of design, image, fashion and trends with that of traditional marketing and applies it in specific and tailored made strategies.

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Alcalá 55 1ºD 28014
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T. +34 913 101 087

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A Global Agency for Outstanding Brands

Social

Instagram
Linkedin

Contact

Alcalá 55 1ºD 28014
Madrid (España)
T. +34 913 101 087

Contact