Nescafé 50'

Communication & P.R
Events
AD&D

Creative concept behind the celebration of Nescafe’s 50th anniversary.

Design of the project and the full-length film “50 minutos”:

Five acclaimed Film Directors (Luis G. Berlanga, Gonzalo Suárez, Bigas Luna, Julio Medem and Alejandro Amenábar) selected five upcoming directors (Guillermo García Ramos, Luis Mengs, Santiago Garrido, Daniel Sánchez arévalo and Oskar Santos) to direct five short films, each with a duration of 10 minutes.

Replica developed a “360º” action: strategy, concept, DVD graphic design, event and PR.